Let Google help you with branding and marketing your business online.
In addition to Google offers where you can offer a "coupon" of sorts (http://www.google.com/offers/business/how-it-works.html), Google has other ideas and solutions for your business. Google + offers a social platform similar to Facebook but ties it together with Google Places to help advertise locally and get the word out about your business. You input as much or as little information about your business - yes, even your hours, website, general information, and pictures - and Google does the rest by helping drive traffic to your business page and/or place page.
Your business page becomes live right away, where as a place page must be approved through Google and verified with a mailed postcard a few days after site creation. The place page doesn't become 'live' until after the verification process. I am still really pushing the Facebook business page for Relax Consulting http://www.facebook.com/successwithrelax but what I have seen from tracking hits on our website and blogs, the majority of our traffic is coming from Google as a result of G+ postings and conversations.
If you told me I had to choose a single social media, at this point it would be Google. Similarly, if you told me I had to get rid of just 1 social media, it would be Twitter - very little traffic is flowing as a result of Twitter postings. We have a lot of followers, but it doesn't seem to be a great niche for this type of business.
What are your thoughts? Do you have a Google + account or a Google Place Page? Tell us more - and if you are interested in setting up a Google Place page and need some direction or assistance, just ask and I'd be happy to help.
Happy Sunday - may your week be amazingly productive - you deserve it!