David's Bridal has a fabulous customer service program.
Seriously, top notch. Here's what I can tell you:
*Their Search Engine Optimization works - I found their website first, because I queried plus size wedding gowns
*Their website has a fabulous selection (whether you're little, big, pregnant, young, old, etc...)
*Their website is user friends (easy to create an account, save favorites, schedule an appointment, etc...)
*Their call center staff is prompt and courteous - a woman called me within 24 hours of my first website visit and she scheduled my appointment, gave me clear instructions, welcomed me warmly, congratulated me, and made sure I knew everything I should know prior to my visit
*Their follow up/reminder call is personal - I received a call 48 hours prior to my appointment to again review any questions I had. The individual I spoke to encouraged me to invite my 5 year old daughter to the appointment, and she was upbeat and again very encouraging and congratulated me!
*Their in store service is exquisite - I felt like a princess and each and every staff person interacted with our group. They were welcoming to me, my toddler, and my photographer. It was personal and they referred to me by name and asked questions to put me at ease.
*The check out process was easy and they gave me dates and details while also encouraging me to complete the online survey (which was also quick and easy)
From start to finish I have been very happy - they even pinned my dress and explained alterations on the first visit. It took less than two hours to find a dress for myself and a dress for my daughter. It was a fun experience and the prices are more than fair.
Customer service is ultimately about treating each customer as if they were the only customer. Today I felt like the only bride in the store, and in reality there were 1/2 a dozen ...David's Bridal gets it right!! I wouldn't think of shopping or referring anyone anywhere else!