Take Your FB Page To Level P

Your business has a Facebook page, you have followers, you're actively posting, and you're following the E 'rules' about posting: You are Engaging your audience, You are Entertaining your audience, and you are Educating your audience. You may have even figured out (based on your audience and followers/friends) that Monday is the best day to Engage, Wednesday is the best day to Educate, and Friday is the best day to Entertain. What can you do to take things to the next level and what on earth is the next level?

I like to call the next level 'Level P' and the reason I chose P is because, when you get to the next level, you'll find all sorts of things beginning with that letter:

Personal

Positive

Passion

Whether your page has a single administrator or several administrators/contributors, getting Personal is important. Somewhere in your 'about' section, you should explain who your administrators are. For example: This page has three administrators: Jill is our upbeat office manager who is passionate about art and puppies, she signs her posts <3 Jill. Ben is another administrator and he loves traveling, sailing, and food, he will likely be the one posting photographs of the Ocean, and mouthwatering recipes. Ben uses his initials and a smile when he signs BB :) Crystal is the creator of the page and founder of the business. She is a busy mother and is married to a dairy farmer, she will be posting pictures of cows, fields, and household tips. Crystal just posts with her name. We hope you enjoy our page and we look forward to your comments.

You'll get a Positive reaction once you start getting Personal with your page. People will see that you are passionate about what you do (what you sell, etc...)! People love People and People love People who get Personal with them in a Positive way. Take for example, Festival Foods. When you call the store, the recording says "Hi, this is the Festival Guy" it could easily say "Thank you for Calling Festival Foods" but there's something much more personal and positive about the tone of "Hi, this is the Festival Guy". Try giving a little more personality to your FB page by telling us about your Administrators, and then sign each post with the name of the poster. You'll find more people commenting, sharing, etc... and all of this creates customer loyalty. We all know that a loyal customer is the key to sustaining a small or large business in today's economy.

Enjoy!
~Crystal