Two Paws Up for
Waiting for Your Cat to Bark by Bryan & Jeffrey Eisenberg
I purchased Waiting for Your Cat to Bark by Bryan and
Jeffrey Eisenberg. This particular read was recommended by a successful
business associate, and I really liked the catchy title. I am generally a dog
person, but I have owned cats. If your cat is barking, it likely has a hairball
and you can imagine what happens next. I can’t say I’ve ever been waiting for
my cat to bark but I love marketing ideas and I was told how business savvy the
Eisenberg brothers were. I wasn’t sure I’d enjoy the book. Now I know this book
will be on my bookshelf twenty years from now. This is a great read and I’d
give it two paws up (in keeping with the cat and dog theme).
Waiting for Your Cat to Bark helps readers prepare for the
today’s tech savvy consumers who want to be engaged and are not looking to be
sold on products and services. The Eisenberg brothers explain the power of
Persuasion Architecture ™ and the importance of setting goals, measuring results,
and changing course as needed to reach your target audience. Today’s customers
don’t make purchases or decisions the way they did twenty years ago. If we are
using the same marketing strategies we were in the past, our businesses will
fail.
The Small Business Association announced in 2011 there were
27+ Million Small Businesses in the United States, between 60% and 80% of all
new jobs in the United States are attributed to Small Business, and from the
point of startup, only 44% will survive four years. As business owners, if we
aren’t following some sort of business model, we will be searching for another
line of work. When our businesses fail, it also affects our self-esteem and our
personal relationships. We cannot afford to get so involved in the day to day
operations of our business that we neglect our marketing plan.
Waiting for Your Cat to Bark explains the four dimensions of
sales complexity and goes into great detail about the human operating system.
Marketing isn’t just about developing a product and selling it. Today’s
customer is in control and successful businesses understand they need to
provide value in addition to their core product and service. To provide someone
with value, you must understand what motivates them and you need to position
yourself in such a way that you are partnering with them to achieve a common
goal. Today’s customers will buy, but they do not want to be sold. If customer
satisfaction is truly a thing of the past and customer loyalty is the key, we
should all want dogs instead of trying to convert our cats into ‘man’s best
friend’. If we want our dogs to be loyal, we need to treat them right, spend
time with them, and understand what brings them the most joy. As a customer,
wouldn’t we all love that kind of attention and appreciation? As a business
owner, don’t we look at that kind of loyalty of priceless?
Waiting for Your Cat to Bark is the business book you’ll
want on your book shelf years from now. The cover will become tattered because
you will reference it time and time again. Two paws up for a priceless
marketing guide. Some might say if you have a marketing model or you are
starting a new business you need this book. I would go so far as to say boldly:
If you have a product or service to sell, you cannot afford to wait another day
to get your copy of Waiting for Your Cat to Bark. Regardless of your niche or
level of experience, there is something to learn from the Bryan and Jeffrey
Eisenberg.
For more information or to interact with Bryan and Jeff, check out there website: http://www.bryaneisenberg.com/
For more information or to interact with Bryan and Jeff, check out there website: http://www.bryaneisenberg.com/
